Why Influencer Marketing Will Make Your Content Strategy Stick

Why Influencer Marketing Will Make Your Content Strategy Stick

Social media apps and buzzworthy news websites have fully integrated themselves into the everyday lives of people around the world. Daily use of these platforms has encouraged people to not only become over-sharers, but downright nosy. The ability to look into the lifestyles others lead is intoxicating; it isn’t hard to spend hours trolling Instagram or Twitter feeds of people you’re 4-degrees separated from, or don’t know whatsoever. (I know I am personally guilty of that, especially when riding the Metro.)
Read More
How Google Assistant Will Change The Search Game As We Know It

How Google Assistant Will Change The Search Game As We Know It

Whenever trying to understand (or explain) the many, ongoing algorithm changes that search engines and apps make, I always keep one undeniable truth: no matter how they evolve, search engines are ALWAYS trying to deliver the best and most accurate results to searchers — often before the person even knows they want said information.
Read More
Snapchat Geofilters Are The New IT Branding Tool

Snapchat Geofilters Are The New IT Branding Tool

It has been about three months since Snapchat began offering customized, on-demand Geofilters to everyone, but the buzz about this important release has been relatively quiet. Except for industry insiders and marketers, few realized just how significantly the app has expanded recently — despite the fact that over 100 million people use Snapchat every day.
Read More
What I’ve Learned After Eight Years As A Business Owner

What I’ve Learned After Eight Years As A Business Owner

On May 11th, 2008, I first walked the National Mall in celebration of signing what I thought would be a part-time job running websites for a law firm. After years of trying to convince my mother (and everyone else, for that matter) that digital marketing was actually “a thing,” this small validation was an absolute victory in my eyes.
Read More
Voice Search Will Make You Rethink Your Digital Marketing Strategy

Voice Search Will Make You Rethink Your Digital Marketing Strategy

Aside from working with in-the-know interns, one of the ways I stay on top of latest marketing trends is by keeping current with posts on industry influencer websites. Search Engine Land is undoubtedly one of my favorites, thanks to its wide-range of topics that pertain to an array of skill levels. (It’s a great place for beginners to start, too!) While a great deal of their posts help reinforce or fine-tune best practice techniques that I already know, occasionally I’ll find some interesting food for thought.
Read More
Solopreneurs: Who They Are & Tips For Being One

Solopreneurs: Who They Are & Tips For Being One

For most of the seven years I’ve been in business, answering some questions about my company has proved a bit tricky. While I breeze through my background, skills and unique values that I offer to clients, whenever asked about my “staff” or “employees” I never really know how to answer. While most small businesses are true to size, my company is really small — it’s a group of one. Thanks to a lot of confused facial expressions, it didn’t take me long to realize that being a one-woman shop was both untraditional and somewhat taboo. Even as solopreneurs have become increasingly more common, it’s clear this type of professional is still largely misunderstood.
Read More
How Going From Mentee To Mentor Helped Me Grow Professionally

How Going From Mentee To Mentor Helped Me Grow Professionally

As my business approaches its 8th anniversary, I can’t help but be a bit nostalgic. While my friends were at the bar celebrating senior year, I spent the entirety of my time working in my college bedroom. What started as a side project for extra beer money blossomed into a thriving career, and I owe Washington D.C. a great amount of gratitude for that. The District has been my home of choice for the better part of a decade and there is no denying that its impact on me has been profound.
Read More
Instagram Update 2016: The Good, Bad & Downright Annoying

Instagram Update 2016: The Good, Bad & Downright Annoying

Unless you’ve been living under a rock or are allergic to social media (or both), chances are good that you’ve heard about the changes Instagram has made to its app. (Or at least seen someone you follow post this picture.) To say the feedback has been less than positive is being kind. Nay, everyone from Kendall Jenner and John Mayer to the average joe is absolutely outraged about it.
Read More
Why Videos Are So Important To Hospitality Marketing

Why Videos Are So Important To Hospitality Marketing

Whenever I’m brainstorming new ideas for marketing my hospitality clients, I always like to remember why guests actually frequent restaurants, bars, nightclubs or event spaces. Sure, grabbing a bite to eat or a cocktail (or both), are obvious enough reasons. But what makes these people choose these specific venues over others? And what would keep a customer coming back?
Read More
Why Google’s ‘Local Guides’ Still Sucks, Despite Recent Relaunch

Why Google’s ‘Local Guides’ Still Sucks, Despite Recent Relaunch

Google’s effort to remain relevant in the lucrative online review space continues, but their recent revival of their “City Experts” program still falls flat. The original idea was first released in 2013 in an effort to play ball with ratings giants like Yelp and Urbanspoon. The response was less-than-stellar, as users quickly found a laundry list of things they didn’t like about it (see here). Although Google’s new “Local Experts” answers some of the users’ concerns, it creates new ones while leaving others unanswered.
Read More
1 2 3
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about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

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Why Influencer Marketing Will Make Your Content Strategy Stick

Why Influencer Marketing Will Make Your Content Strategy Stick

Social media apps and buzzworthy news websites have fully integrated themselves into the everyday lives of people around the world. Daily use of these platforms has encouraged people to not only become over-sharers, but downright nosy. The ability to look into the lifestyles others lead is intoxicating; it isn’t hard to spend hours trolling Instagram or Twitter feeds of people you’re 4-degrees separated from, or don’t know whatsoever. (I know I am personally guilty of that, especially when riding the Metro.)
Read More
How Google Assistant Will Change The Search Game As We Know It

How Google Assistant Will Change The Search Game As We Know It

Whenever trying to understand (or explain) the many, ongoing algorithm changes that search engines and apps make, I always keep one undeniable truth: no matter how they evolve, search engines are ALWAYS trying to deliver the best and most accurate results to searchers — often before the person even knows they want said information.
Read More
Snapchat Geofilters Are The New IT Branding Tool

Snapchat Geofilters Are The New IT Branding Tool

It has been about three months since Snapchat began offering customized, on-demand Geofilters to everyone, but the buzz about this important release has been relatively quiet. Except for industry insiders and marketers, few realized just how significantly the app has expanded recently — despite the fact that over 100 million people use Snapchat every day.
Read More
What I’ve Learned After Eight Years As A Business Owner

What I’ve Learned After Eight Years As A Business Owner

On May 11th, 2008, I first walked the National Mall in celebration of signing what I thought would be a part-time job running websites for a law firm. After years of trying to convince my mother (and everyone else, for that matter) that digital marketing was actually “a thing,” this small validation was an absolute victory in my eyes.
Read More
Voice Search Will Make You Rethink Your Digital Marketing Strategy

Voice Search Will Make You Rethink Your Digital Marketing Strategy

Aside from working with in-the-know interns, one of the ways I stay on top of latest marketing trends is by keeping current with posts on industry influencer websites. Search Engine Land is undoubtedly one of my favorites, thanks to its wide-range of topics that pertain to an array of skill levels. (It’s a great place for beginners to start, too!) While a great deal of their posts help reinforce or fine-tune best practice techniques that I already know, occasionally I’ll find some interesting food for thought.
Read More
Solopreneurs: Who They Are & Tips For Being One

Solopreneurs: Who They Are & Tips For Being One

For most of the seven years I’ve been in business, answering some questions about my company has proved a bit tricky. While I breeze through my background, skills and unique values that I offer to clients, whenever asked about my “staff” or “employees” I never really know how to answer. While most small businesses are true to size, my company is really small — it’s a group of one. Thanks to a lot of confused facial expressions, it didn’t take me long to realize that being a one-woman shop was both untraditional and somewhat taboo. Even as solopreneurs have become increasingly more common, it’s clear this type of professional is still largely misunderstood.
Read More
How Going From Mentee To Mentor Helped Me Grow Professionally

How Going From Mentee To Mentor Helped Me Grow Professionally

As my business approaches its 8th anniversary, I can’t help but be a bit nostalgic. While my friends were at the bar celebrating senior year, I spent the entirety of my time working in my college bedroom. What started as a side project for extra beer money blossomed into a thriving career, and I owe Washington D.C. a great amount of gratitude for that. The District has been my home of choice for the better part of a decade and there is no denying that its impact on me has been profound.
Read More
Instagram Update 2016: The Good, Bad & Downright Annoying

Instagram Update 2016: The Good, Bad & Downright Annoying

Unless you’ve been living under a rock or are allergic to social media (or both), chances are good that you’ve heard about the changes Instagram has made to its app. (Or at least seen someone you follow post this picture.) To say the feedback has been less than positive is being kind. Nay, everyone from Kendall Jenner and John Mayer to the average joe is absolutely outraged about it.
Read More
Why Videos Are So Important To Hospitality Marketing

Why Videos Are So Important To Hospitality Marketing

Whenever I’m brainstorming new ideas for marketing my hospitality clients, I always like to remember why guests actually frequent restaurants, bars, nightclubs or event spaces. Sure, grabbing a bite to eat or a cocktail (or both), are obvious enough reasons. But what makes these people choose these specific venues over others? And what would keep a customer coming back?
Read More
Why Google’s ‘Local Guides’ Still Sucks, Despite Recent Relaunch

Why Google’s ‘Local Guides’ Still Sucks, Despite Recent Relaunch

Google’s effort to remain relevant in the lucrative online review space continues, but their recent revival of their “City Experts” program still falls flat. The original idea was first released in 2013 in an effort to play ball with ratings giants like Yelp and Urbanspoon. The response was less-than-stellar, as users quickly found a laundry list of things they didn’t like about it (see here). Although Google’s new “Local Experts” answers some of the users’ concerns, it creates new ones while leaving others unanswered.
Read More
1 2 3
Image

about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

Latest on instagram


This error message is only visible to WordPress admins

Warning: The account for districtmaven needs to be reconnected.
Due to Instagram platform changes on March 2, 2020, this Instagram account needs to be reconnected to allow the feed to continue updating. Reconnect on plugin Settings page


Recent Projects



Request A Quote


Services Interested In *
reCAPTCHA