Ways To Boost Your 2018 Online Marketing Efforts Right Now

Ways To Boost Your 2018 Online Marketing Efforts Right Now

There is no better time like the new year to reenergize your company's marketing -- and let's be honest -- your brand could probably benefit from a fresh look. It is the same story each and every year. December rolls around and people actually start to devote some thought to what has transpired in the past 365 days and ponder the future. Many create lofty resolution lists that become quickly lost in the shuffle after January 1. After all shit happens, amiright!?
Read More
2018 Resolutions For Entrepreneurs

2018 Resolutions For Entrepreneurs

A few weeks into 2018, it has become clear to us (just like every other year) that some new years resolutions are more realistic than others. Even with the best of intentions, these goals are great only if they're kept -- a task that can prove easier said than done, especially if one aims to completely transform themselves personally or professionally.
Read More
Boost SEO Skills With New Google Video Series For Webmasters

Boost SEO Skills With New Google Video Series For Webmasters

A new year is here and the time has never been better for webmasters to brush up on their digital marketing skills and techniques. Since best practices are constantly evolving, a combination of hands-on experience and guidance from experts is typically the best formula to stay on top of the latest Internet trends. One source of guidance to regularly refer to is Google itself -- since no one is really more dominant online than this search engine giant, there is simply no better place to get important advice regarding SEO best practices.
Read More
Best Online Tools For Small Business & Solopreneurs

Best Online Tools For Small Business & Solopreneurs

Of all the attributes that make up a successful business owner, being organized is undoubtedly amongst the most important. This can be far easier said than done however, especially for small business owners or freelancers. In today's ever-changing, fast paced world, staying on top of the details takes a village, in more ways than one. While in-person support is always beneficial, the digital marketer in me inherently turns toward online tools that will help me work smarter -- not necessarily harder -- when it comes to business operations.
Read More
Consider SEO At Every Stage Of Marketing, Not Just The End

Consider SEO At Every Stage Of Marketing, Not Just The End

When I first started District Maven Marketing + Creative in 2008, most potential client meetings involved giving my most convincing argument as to the merits of having a website in the first place. The few businesses I encountered that were online rarely updated their site’s content, let alone had a strategic plan for deriving widespread organic reach and lead generation. Understandably so, as digital branding, websites and search engines themselves were all very new, revolutionary concepts at the time. Although search engine optimization certainly existed back a decade ago, the term (or its successful application) had yet to be defined.
Read More
Website Traffic & Social Media Growth Hacks To Implement Now

Website Traffic & Social Media Growth Hacks To Implement Now

A new season is upon us (with the weather to match) and the time has never been better for some cleaning — your marketing strategy included! Take your lead generation and brand recognition to the next level this spring with these easy yet effective hacks for building website traffic and social media influence.
Read More
New Year Marketing Resolutions Worth Sticking To In 2017

New Year Marketing Resolutions Worth Sticking To In 2017

New Year’s offer opportunities for new beginnings — and it is especially true for marketing campaigns. With industry trends and best practices constantly changing, the time has never been better to give your branding strategy a fresh perspective and overall look. No matter how many tweaks or edits are made, the important thing is to stay focused on big-picture, long-term goals — not lost in the details, resulting in ineffective promotional efforts.
Read More
10 Reasons Why WordPress Is Way Better Than Squarespace Or Wix

10 Reasons Why WordPress Is Way Better Than Squarespace Or Wix

When chatting about web design recently, I’ve found myself fielding a lot of questions about content management systems (CMS) — specifically, if WordPress websites are worth the time and cost investment or whether websites made on an all-in-one builder like Squarespace, Wix or Weebly are really that bad.
Read More
Give Your Social Media Strategy A Boost In 2017 & Beyond

Give Your Social Media Strategy A Boost In 2017 & Beyond

While the popularity of social media isn’t exactly secret, the profound impact these networks have on marketing, business and every day life may surprise you. According to Brand Watch, there are 2.3 billion social media users worldwide rising by 176 from the previous year. The average user holds roughly 5 separate social accounts, with 91% of businesses maintaining at least two and new profiles created every 12 seconds. What do these numbers mean? HUGE marketing opportunities!
Read More
Instagram Adds New Metrics To Business Analytics, Pointing To ROI

Instagram Adds New Metrics To Business Analytics, Pointing To ROI

When Instagram launched their business platform, they included some nifty bells and whistles. Two of the top selling points: the ability to promote posts and connect information from Facebook Business pages. Data metrics were also provided — an addition that marketers have been waiting anxiously for. Although the initial analytics verticals gave some insight to a profile’s performance, it lacked information on how that profile was actually increasing revenue for the business. Profile visitors are great and all — but unless the viewer continues the interaction further (either by initiating a call, email or otherwise) it doesn’t really mean a whole lot in terms of discerning tangible returns from marketing efforts.
Read More
Google Reigns Supreme: Integrates Quick Tools Into Search Results

Google Reigns Supreme: Integrates Quick Tools Into Search Results

Since first stepping onto the scene (or, into our computers) nearly 20 years ago, Google has completely changed the way people find and receive information — this much is obvious. Less apparent is the fact that it also paved the way for seemingly every other popular website launched after it. Even behemoths like Facebook and Amazon can’t wait to replicate Google’s newest features, racing to produce similar tools that are in some way better or more advanced than the original.
Read More
Holiday Event Marketing 101: How To Score A Return On Your Investment

Holiday Event Marketing 101: How To Score A Return On Your Investment

With Labor Day in the rear view mirror, hospitality businesses can focus on the end-of-year, holiday madness that is to come. Starting with Halloween and straight through New Year’s Eve, this is a prime time of the year when customers are looking for new ways to celebrate. Restaurants and bars across the Washington DC area will all try and cash in on the holiday event rush with a series of over-the-top parties.
Read More
Major SEO Mistakes That Are Killing Your Marketing Strategy

Major SEO Mistakes That Are Killing Your Marketing Strategy

SEO — it’s a term business owners hear a lot when talking about marketing. While it is no secret that this technique is important to any successful online strategy, many still don’t really know what it means or how it works.
Read More
Create A Marketing Strategy That Works In Five Steps

Create A Marketing Strategy That Works In Five Steps

When working with a new business, I’m always asked about how I create a marketing strategy for my clients. Inquiries typically revolve around account customization. Can branding plans be adjusted to meet specific corporate needs and if so, can a tailored strategy be ROI producing?
Read More
Small Business Owners: Go Next Level With These Transitional Tips

Small Business Owners: Go Next Level With These Transitional Tips

From its inception until fairly recently, my marketing company could be considered one founded on the principles of solopreneurism. Meaning, one individual handles literally every aspect of the business, from sales and service to accounting and operations. For such a business model to function properly, one must to work extremely long hours and be on call around the clock. This professional choice can definitely dominate many (if not all) other aspects of the solopreneur’s life, so passion and a love of the work is an absolute must. Despite being more of a lifestyle than a standard career choice, those who follow this path are those who are typically tactful individuals who are constantly hungry for growth and long-term, residual rewards.
Read More
Instagram Making Bold Advances With ‘Stories’ Launch Today

Instagram Making Bold Advances With ‘Stories’ Launch Today

If there is one social media striking while the iron is hot in recent weeks, it’s without question Instagram. In addition to their newly added business profile feature, the app is also now allowing users to post live “stories” in real time.
Read More
Instagram Business Pages Can Help Visual Brands Increase Conversions

Instagram Business Pages Can Help Visual Brands Increase Conversions

Brands that rely heavily on visual content marketing will absolutely love Instagram’s newest feature. The popular social media platform has started allowing some business accounts to establish themselves as an actual business page. In playing around with it for my own clients, it appears that making the switch is as easy a few taps on the phone. The main benefits (as I see it) are...
Read More
Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why

Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why

One digital marketing technique I’m frequently asked about is link building; what does it mean and how big of a focus should it be in an online branding strategy. The premise of this method of marketing is to help a business gain authority throughout the search engines by having links to their website on other pages. Think of each link referral as “vote” in the overall race to the top of the search engine results page: ideally, the brand with the most vote wins. When done effectively, creating good links within relevant content on similar sites (in industry, geographic or otherwise) is a fantastic means of building value and attracting new customers.
Read More
Rent The Runway’s Customer Rating Platform: A Model For Us All

Rent The Runway’s Customer Rating Platform: A Model For Us All

I’ve always said that most things in life, from relationship building to advertising, stem from trust and experience. Keeping these core values in mind when developing a marketing strategy is key. Companies are successful because they develop a connection with their customers, ultimately building a level of trust and laying out what doing business with them would be like.
Read More
Google Domains: What To Know Before You Buy

Google Domains: What To Know Before You Buy

During my morning Facebook feed trolling today, I noticed a sponsored ad for Google Domains. Although I typically don’t click on advertisements like these (out of respect for their PPC budgets, if nothing else), seeing this one immediately sparked my interest. Despite being two-years old, this BETA program changed its invitation-only policy last summer to an open access one for those in the U.S.
Read More
1 2 3
Image

about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

Latest on instagram


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Warning: The account for districtmaven needs to be reconnected.
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Ways To Boost Your 2018 Online Marketing Efforts Right Now

Ways To Boost Your 2018 Online Marketing Efforts Right Now

There is no better time like the new year to reenergize your company's marketing -- and let's be honest -- your brand could probably benefit from a fresh look. It is the same story each and every year. December rolls around and people actually start to devote some thought to what has transpired in the past 365 days and ponder the future. Many create lofty resolution lists that become quickly lost in the shuffle after January 1. After all shit happens, amiright!?
Read More
2018 Resolutions For Entrepreneurs

2018 Resolutions For Entrepreneurs

A few weeks into 2018, it has become clear to us (just like every other year) that some new years resolutions are more realistic than others. Even with the best of intentions, these goals are great only if they're kept -- a task that can prove easier said than done, especially if one aims to completely transform themselves personally or professionally.
Read More
Boost SEO Skills With New Google Video Series For Webmasters

Boost SEO Skills With New Google Video Series For Webmasters

A new year is here and the time has never been better for webmasters to brush up on their digital marketing skills and techniques. Since best practices are constantly evolving, a combination of hands-on experience and guidance from experts is typically the best formula to stay on top of the latest Internet trends. One source of guidance to regularly refer to is Google itself -- since no one is really more dominant online than this search engine giant, there is simply no better place to get important advice regarding SEO best practices.
Read More
Best Online Tools For Small Business & Solopreneurs

Best Online Tools For Small Business & Solopreneurs

Of all the attributes that make up a successful business owner, being organized is undoubtedly amongst the most important. This can be far easier said than done however, especially for small business owners or freelancers. In today's ever-changing, fast paced world, staying on top of the details takes a village, in more ways than one. While in-person support is always beneficial, the digital marketer in me inherently turns toward online tools that will help me work smarter -- not necessarily harder -- when it comes to business operations.
Read More
Consider SEO At Every Stage Of Marketing, Not Just The End

Consider SEO At Every Stage Of Marketing, Not Just The End

When I first started District Maven Marketing + Creative in 2008, most potential client meetings involved giving my most convincing argument as to the merits of having a website in the first place. The few businesses I encountered that were online rarely updated their site’s content, let alone had a strategic plan for deriving widespread organic reach and lead generation. Understandably so, as digital branding, websites and search engines themselves were all very new, revolutionary concepts at the time. Although search engine optimization certainly existed back a decade ago, the term (or its successful application) had yet to be defined.
Read More
Website Traffic & Social Media Growth Hacks To Implement Now

Website Traffic & Social Media Growth Hacks To Implement Now

A new season is upon us (with the weather to match) and the time has never been better for some cleaning — your marketing strategy included! Take your lead generation and brand recognition to the next level this spring with these easy yet effective hacks for building website traffic and social media influence.
Read More
New Year Marketing Resolutions Worth Sticking To In 2017

New Year Marketing Resolutions Worth Sticking To In 2017

New Year’s offer opportunities for new beginnings — and it is especially true for marketing campaigns. With industry trends and best practices constantly changing, the time has never been better to give your branding strategy a fresh perspective and overall look. No matter how many tweaks or edits are made, the important thing is to stay focused on big-picture, long-term goals — not lost in the details, resulting in ineffective promotional efforts.
Read More
10 Reasons Why WordPress Is Way Better Than Squarespace Or Wix

10 Reasons Why WordPress Is Way Better Than Squarespace Or Wix

When chatting about web design recently, I’ve found myself fielding a lot of questions about content management systems (CMS) — specifically, if WordPress websites are worth the time and cost investment or whether websites made on an all-in-one builder like Squarespace, Wix or Weebly are really that bad.
Read More
Give Your Social Media Strategy A Boost In 2017 & Beyond

Give Your Social Media Strategy A Boost In 2017 & Beyond

While the popularity of social media isn’t exactly secret, the profound impact these networks have on marketing, business and every day life may surprise you. According to Brand Watch, there are 2.3 billion social media users worldwide rising by 176 from the previous year. The average user holds roughly 5 separate social accounts, with 91% of businesses maintaining at least two and new profiles created every 12 seconds. What do these numbers mean? HUGE marketing opportunities!
Read More
Instagram Adds New Metrics To Business Analytics, Pointing To ROI

Instagram Adds New Metrics To Business Analytics, Pointing To ROI

When Instagram launched their business platform, they included some nifty bells and whistles. Two of the top selling points: the ability to promote posts and connect information from Facebook Business pages. Data metrics were also provided — an addition that marketers have been waiting anxiously for. Although the initial analytics verticals gave some insight to a profile’s performance, it lacked information on how that profile was actually increasing revenue for the business. Profile visitors are great and all — but unless the viewer continues the interaction further (either by initiating a call, email or otherwise) it doesn’t really mean a whole lot in terms of discerning tangible returns from marketing efforts.
Read More
Google Reigns Supreme: Integrates Quick Tools Into Search Results

Google Reigns Supreme: Integrates Quick Tools Into Search Results

Since first stepping onto the scene (or, into our computers) nearly 20 years ago, Google has completely changed the way people find and receive information — this much is obvious. Less apparent is the fact that it also paved the way for seemingly every other popular website launched after it. Even behemoths like Facebook and Amazon can’t wait to replicate Google’s newest features, racing to produce similar tools that are in some way better or more advanced than the original.
Read More
Holiday Event Marketing 101: How To Score A Return On Your Investment

Holiday Event Marketing 101: How To Score A Return On Your Investment

With Labor Day in the rear view mirror, hospitality businesses can focus on the end-of-year, holiday madness that is to come. Starting with Halloween and straight through New Year’s Eve, this is a prime time of the year when customers are looking for new ways to celebrate. Restaurants and bars across the Washington DC area will all try and cash in on the holiday event rush with a series of over-the-top parties.
Read More
Major SEO Mistakes That Are Killing Your Marketing Strategy

Major SEO Mistakes That Are Killing Your Marketing Strategy

SEO — it’s a term business owners hear a lot when talking about marketing. While it is no secret that this technique is important to any successful online strategy, many still don’t really know what it means or how it works.
Read More
Create A Marketing Strategy That Works In Five Steps

Create A Marketing Strategy That Works In Five Steps

When working with a new business, I’m always asked about how I create a marketing strategy for my clients. Inquiries typically revolve around account customization. Can branding plans be adjusted to meet specific corporate needs and if so, can a tailored strategy be ROI producing?
Read More
Small Business Owners: Go Next Level With These Transitional Tips

Small Business Owners: Go Next Level With These Transitional Tips

From its inception until fairly recently, my marketing company could be considered one founded on the principles of solopreneurism. Meaning, one individual handles literally every aspect of the business, from sales and service to accounting and operations. For such a business model to function properly, one must to work extremely long hours and be on call around the clock. This professional choice can definitely dominate many (if not all) other aspects of the solopreneur’s life, so passion and a love of the work is an absolute must. Despite being more of a lifestyle than a standard career choice, those who follow this path are those who are typically tactful individuals who are constantly hungry for growth and long-term, residual rewards.
Read More
Instagram Making Bold Advances With ‘Stories’ Launch Today

Instagram Making Bold Advances With ‘Stories’ Launch Today

If there is one social media striking while the iron is hot in recent weeks, it’s without question Instagram. In addition to their newly added business profile feature, the app is also now allowing users to post live “stories” in real time.
Read More
Instagram Business Pages Can Help Visual Brands Increase Conversions

Instagram Business Pages Can Help Visual Brands Increase Conversions

Brands that rely heavily on visual content marketing will absolutely love Instagram’s newest feature. The popular social media platform has started allowing some business accounts to establish themselves as an actual business page. In playing around with it for my own clients, it appears that making the switch is as easy a few taps on the phone. The main benefits (as I see it) are...
Read More
Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why

Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why

One digital marketing technique I’m frequently asked about is link building; what does it mean and how big of a focus should it be in an online branding strategy. The premise of this method of marketing is to help a business gain authority throughout the search engines by having links to their website on other pages. Think of each link referral as “vote” in the overall race to the top of the search engine results page: ideally, the brand with the most vote wins. When done effectively, creating good links within relevant content on similar sites (in industry, geographic or otherwise) is a fantastic means of building value and attracting new customers.
Read More
Rent The Runway’s Customer Rating Platform: A Model For Us All

Rent The Runway’s Customer Rating Platform: A Model For Us All

I’ve always said that most things in life, from relationship building to advertising, stem from trust and experience. Keeping these core values in mind when developing a marketing strategy is key. Companies are successful because they develop a connection with their customers, ultimately building a level of trust and laying out what doing business with them would be like.
Read More
Google Domains: What To Know Before You Buy

Google Domains: What To Know Before You Buy

During my morning Facebook feed trolling today, I noticed a sponsored ad for Google Domains. Although I typically don’t click on advertisements like these (out of respect for their PPC budgets, if nothing else), seeing this one immediately sparked my interest. Despite being two-years old, this BETA program changed its invitation-only policy last summer to an open access one for those in the U.S.
Read More
1 2 3
Image

about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

Latest on instagram


This error message is only visible to WordPress admins

Warning: The account for districtmaven needs to be reconnected.
Due to Instagram platform changes on March 2, 2020, this Instagram account needs to be reconnected to allow the feed to continue updating. Reconnect on plugin Settings page


Recent Projects



Request A Quote


Services Interested In *
reCAPTCHA